irewind wins the Grand Prix at Geneva International Invention Salon 2014.
We'd like to thank everybody for their support and our partners for believing in us: Orange, Axis and Huawei.

Bogdan Manoiu, Founder & CEO

— our core belief

One day, sooner than expected, all sports events, fields and venues, will be irewind enabled.

The App

The app connects you to the network of irewind cameras so you can receive your personal movies on the spot. A truly innovative, patent pending solution that makes you the star.


Get your movies

The app lets you view, download & organize your personal movie library.

Share the coolness

Share your favorite movies with your friends on the social networks.

Improve your activities

Get details about your activities, starting from timing, running speed or calories burned.

Make movies cooler

Add video and sound effects to your personal movies.

Video live posting

You can also configure it to automatically post your own live movies during events like running or cycling.

Watch your friends & family

Pair your app with other irewind users and see them live while performing snow sports, play tennis or ride a horse.



OnAirCamera allows people everywhere to use their smartphone to harvest their own video footage from a wide network of existing cameras, instantly, without any need for a server or mobile data connection.

How the magic happens

Cameras are broadcasting over WI-FI the action footage. This stream will only be available to people that are present in front of the camera and are running the irewind app.

The mirror effect

The unique OnAirCamera allows multiple users to pair via Wi-Fi to an irewind “mirror” camera mounted on a customized pole and save the personal footage on the mobile phone.

We say it works exactly like a mirror: when you’re in front of it, you can see yourself and get the video footage on the spot, on your app.  

Very privacy oriented

The "mirror" designation implies that the OnAirCamera streams the footage instantly to you, when you’re in the range of the camera POV and Wi-Fi / Bluetooth range. 

As in the case of a mirror, the camera doesn't store any footage, but broadcast it live to those in range. 


Timed tracks

Running, cycling, horse racing, regattas: the spectrum of competitions conceived as a race against time serves as a perfect infrastructure for irewind timed solution.
We deliver cool movies for each competitor, streamed live on their family and fans screens or direct to social media networks.


How it works

We install irewind “smart poles” on the running track that allows us to capture footage for each runner. Every smart pole has two cameras, network technology and self operating energy source.

The smart pole network records the footage for all  runners. Combining the timing records for each runner with our automatic video editing system, we deliver personal cool movies for each runner.

Event implementation

irewind is partnering with RFID timing companies around the world to secure the market penetration of these services in top-of-the range events like the most popular marathon and cycling races with thousands and tens of thousands participants.

Benefits for events

The irewind movies recorded in the competition and recreational environment create a significant advertising infrastructure that will benefit the event organizers, the timing companies as well as the sponsors.

Their distribution on social networks will serve as a perfect customer engagement tool, a recipe to build new bonds in the communities and audiences interested about the event and increase participation in its future editions.

Snow sports

The irewind story belongs naturally to the ski resort environment: it was born there, it’s where the idea came to life.


How it works

Each slope or park has its own range of particularities, with irregular physical shapes, different inclination angles and asymmetrical twists. We assign the best DOP (Director of Photography) to go on the tracks and set the network of cameras to capture the best image experience.

All you have to do is to install the irewind app and have the app running as you enjoy the ride. Based on the GPS track, we automatically edit and deliver your cool movie.

The Special Camera

In line with the concept of personal television, we have created the tally light system: a patent pending design for a LED lamp that is signaling that you are in the right place if you want to record your particular experience.

Snow sports gamification

Not only we provide automatically edited HD movies to all types of skiers running the irewind app, but we’ve created 9 different dedicated tracks and experiences to get you all covered.


A special setup using up to 15 cameras will capture the most important moments of the ride. Every details is put in place with movie directors so we can deliver breath taking experience for each trick.

Red & blue & black slope

Up to 10 cameras placed on strategic positions will capture the ride, getting a unique cool movie. The mountain view plus your smooth ride are the ingredients for a movie you want to share with your friends.

Speed Track

Depending on the length, up to 5 cameras will capture your fastest run on a specific location.

Side by side

Designed for skiers willing to compete and compare their ride, on a side-by-side downhill.

Baby & learning track

Up to 5 cameras will be placed to capture the moments when kids & adults learn to ski. Each camera will capture specific moments that you’ll value for life.


Special placed cameras offer panorama live view from a landmark location that each and every user can watch on the mobile.


irewind is a Swiss Tech start-up, based at the Innovation Park of the Swiss Federal Institute of Technology in Lausanne, backed up by a development team in Romania and several strategic partnerships with global hardware manufacturers such as Axis, Huawei and Cisco.
The commercial launch on the European market, via licensed partners and operators, is scheduled for the spring of 2014.

irewind has registered several key technical and commercial validations in experimental and commercial ski and cycling events, with partners such as Orange Telecom, Red Bull, Skoda, Axis Communications, serving individual movies to thousands of users and generating tens of thousands of downloads and shares on social networks.


Bogdan Mănoiu

Bogdan Mănoiu

Co-founder. Energetic icebreaker, seasoned investor, passionate entrepreneur, marketing and management background.
LinkedIn: Bogdan Mănoiu

 Salvador Garcia Zalduegui

Salvador Garcia Zalduegui

Co-founder. Entrepreneur and innovation driven Marketing & management background BA University of St. Gallen (HSG) 
LinkedIn:  Salvador Garcia Zalduegui

Christian Mauriand

Christian Mauriand

Co-founder. Entrepreneur Management & Business administration background BA University of St. Gallen (HSG).
LinkedIn: Christian Mauriand

 David de Picciotto

David de Picciotto

Co-founder. Entrepreneur, Economics & Finance Background BA University of St. Gallen (HSG)
LinkedIn:  David de Picciotto

David Delarive

David Delarive

Co-Founder, Passion for innovation and technology, Officer in the Swiss Army
B.S. in Finance and Management at the BA University of St. Gallen (HSG) and Webster University
LinkedIn: David Delarive

 Mihai Nicolescu

Mihai Nicolescu

CTO, problem solver life-time coder, software & hardware developer background, entrepreneur.
LinkedIn:  Mihai Nicolescu

Remus Cazacu

Remus Cazacu

CIO, technical strategic thinker
Specialised in ERP, CRM, Business Intelligence, TQM Project management, business consulting and product management background.
LinkedIn: Remus Cazacu


Leo Mart

Leo Mart

Commercial Adviser, „star” online MarCom & media development, growth hacker & monetization on mobile devices.
LinkedIn: Leo Mart


Innovation Park at EPFL 
1015 Lausanne / Switzerland

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